Knowledge Drop

Businesswoman in a suit relaxing on a chair with a yellow book covering her face.
Businesswoman in a suit relaxing on a chair with a yellow book covering her face.

Expert insights, great guidance

Expert insights,
great guidance

At Penny, we believe the more you know, the further you go. Women told us they needed clearer answers on money and pensions — so we built this resource for you.   
 
Ready to dive in? Whether you want the basics, practical tips, or deeper insights, you’ll find it here. Browse what you need — or read it all. It’s all built to help women get financially confident.

The Fundamentals:
Building your foundation

The biggest risk women face when it comes to money? Running out of money in retirement. Too many work hard, save, and still come up short — realising it too late to fix (but it’s not, promise).

This is where Penny comes in. Because financial security isn’t just about numbers — it starts with mindset, conversations, and confidence.

Money
Mindset

Habits matter (trust us)

How you think about money shapes how you manage it. Most of us pick up financial habits before the age of 7. For many women, that means seeing money as something to worry about (rather than something to own).

Time to flip the script

  • Saving isn’t a sacrifice — it’s self-care.

  • Wealth isn’t greedy — it’s freedom.

  • You deserve financial security — no matter where you’re starting from.

Take the Penny Money Mindset Quiz

Financial
Confidence

Knowledge is power

Knowledge is power (but only if you know how to use it.) Financial literacy means understanding the basics (pensions, investing, debt, and budgeting). We’re here to help you build both knowledge and confidence — because the more you know, the more confident you feel.

Here’s how it works:

  • Small, jargon-free lessons build confidence.

  • Taking action — like setting up a pension contribution — proves you can do this.

  • The more you understand, the more power you have — whether negotiating a salary or choosing an investment.

Try the Penny Fact Find to see where you stand.

Talk the talk

Money talk

Women talk about everything — except money.

And that’s a problem.

The easiest way to improve your financial future? Start talking about it.

  • Asking for advice becomes normal

  • Learning from others gets easier

  • Confidence grows — whether negotiating pay, pensions, or

financial products

Book a free clarity call with a Penny advisor.

Lessons:
No-nonsense financial tips

Money doesn’t have to be overwhelming. Penny breaks it down — simple, practical, and no fluff. No matter where you’re starting, you’ll get clear, confident, actionable steps toward financial freedom.

Lesson 01

Where
do I start?

First things first

  • Get those details — workplace pensions, state pensions, private pensions. If you’ve ever had a job with benefits, that could be a cha-ching.

  • List your savings and investments — big, small, medium. It all counts.

  • Get real — about your income and expenses (and what’s left).

Once you’ve pulled everything together, you’ll have a foundation to start building your pension strategy.

Knowing what you have now makes it easier to see what steps to take next.

Lesson 01

Where
do I start?

Once you’ve pulled everything together, you’ll have a foundation to start
building your pension strategy.

  • Get those details — workplace pensions, state pensions, private pensions. If you’ve ever had a job with benefits, that could be a cha-ching.

  • List your savings and investments — big, small, medium. It all counts.

  • Get real — about your income and expenses (and what’s left).

Knowing what you have now makes it easier to see what steps to take next.

Lesson 01

Where
do I start?

First things first

  • Get those details — workplace pensions, state pensions, private pensions. If you’ve ever had a job with benefits, that could be a cha-ching.

  • List your savings and investments — big, small, medium. It all counts.

  • Get real — about your income and expenses (and what’s left).

Once you’ve pulled everything together, you’ll have a foundation to start building your pension strategy.

Knowing what you have now makes it easier to see what steps to take next.

The Research

Insights and advice that’s on the level

Money isn’t just about numbers — it’s about freedom, security, and, let’s be honest, stress.

That’s why we went straight to the source. We spoke to thousands of women across seven global cities to understand their real experiences with pensions, saving, and financial independence.

What follows is a deep dive into the real financial realities women face — from the pay gap that just won’t die to pension poverty that shouldn’t exist.

Everyone

Everyone

else first, then me

1 Minute Read

1 Minute Read

Women

Women

the real masters
of money

1 Minute Read

1 Minute Read

Unheard
women?

Unheard
women?

they’re right here

2 Minute Read

2 Minute Read

What’s

What’s

the driving force?

1 Minute Read

1 Minute Read

Confidence

Confidence

why it shapes women’s financial future?

1 Minute Read

1 Minute Read

Ready? Let’s
make it happen.

Your pension should work for you. So let’s make it happen.
A Penny advisor is waiting to give you straight answers and to get you started.

The Penny Story

Or if you’re into reading (who isn’t), read up on why Penny is changing the game.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.