Finally, the
pension you
asked for

Person holding a smartphone in front of their face, wearing a black blazer and a ring.
Person holding a smartphone in front of their face, wearing a black blazer and a ring.

A pension that
works for you

Most pensions weren’t built for women. Penny is. It moves with you — career breaks, job changes, and all. Adjust your contributions anytime, get expert guidance, and stay in control.

A hand holding a coffee cup labeled "The only wake-up call I need" next to a smartphone.
A hand holding a coffee cup labeled "The only wake-up call I need" next to a smartphone.

Starting at €1 a day

Start with as little as €1. Increase, pause, or adjust contributions as your life changes. Because we know it does.

A woman in a denim shirt drinking water while sitting at a desk.
A woman in a denim shirt drinking water while sitting at a desk.

You’ve got enough on your plate

The setup, the transfers, the energy-draining admin? Yep, we’ve got it covered

A hand holding a yellow card with the word "Call me" against a white background.
A hand holding a yellow card with the word "Call me" against a white background.

A relationship for life

Life shifts, plans change. We’re still here — with support and smart financial advice

A hand holding a smartphone displaying the Penny app with the text "Start your pension from just €1 a day."
A hand holding a smartphone displaying the Penny app with the text "Start your pension from just €1 a day."

No fuss

No jargon. No guesswork. Just a pension that makes sense from day one.

A line graph comparing pension growth over time, highlighting a value of €642,500 at age 70.
A line graph comparing pension growth over time, highlighting a value of €642,500 at age 70.

You got the power

More than savings — it’s about freedom. Build financial independence and retire your way with Penny.

Real support

Less talking and more guidance to make *actual* smart financial decisions.

Starting is easy

Start with a proper chat. Get a plan.
Start saving. Simple as that.

Confirmation screen for a scheduled call with an advisor, showing call details and progress overview.

Step 01

Book a chat

No pressure, just insights and options to help empower your next move.

Pension contribution summary showing €3,840 total, with a message confirming "You are Penny ready!"

Step 02

Get a plan

New pension, consolidation, or top-up? We lay it all out for you.

Employee profile of Aislin Brennan showing pension contributions of €12,452.21 and employment details.

Step 03

Start saving

No hidden fees, up and running in minutes — and fully digital means less hassle.

Why Penny?

Women retire with less — not because they save less, but because the system is broken. Penny changes that.

Mobile interface of Penny displaying pension calculation inputs and Zurich PRSA recommendation.
Mobile interface of Penny showing a retirement goal and personal pension progress.
Mobile interface of Penny showing call scheduling and confirmation with a "Your call is scheduled!" message.

Built on real insights

Advice, right when you need it

Not just a mission—a plan

Independent and transparent

Designed with real input from women across Ireland and the world.

Mobile interface of Penny displaying pension calculation inputs and Zurich PRSA recommendation.
Mobile interface of Penny showing a retirement goal and personal pension progress.
Mobile interface of Penny showing call scheduling and confirmation with a "Your call is scheduled!" message.

Built on real insights

Designed with real input from women across Ireland and the world.

Mobile interface of Penny displaying pension calculation inputs and Zurich PRSA recommendation.
Mobile interface of Penny showing a retirement goal and personal pension progress.
Mobile interface of Penny showing call scheduling and confirmation with a "Your call is scheduled!" message.

Built on real insights

Advice, right when you need it

Not just a mission—a plan

Independent and transparent

Designed with real input from women across Ireland and the world.

Proof we're doing good

Penny app on a smartphone showing pension calculation settings, placed on a pink napkin.
Penny app on a smartphone showing pension calculation settings, placed on a pink napkin.
Penny app on a smartphone showing pension calculation settings, placed on a pink napkin.

This feels like it’s been totally made from me and understands what I do and don’t know

Lorna, 31

Fashion Designer

This feels like it’s been totally made from me and understands what I do and don’t know

Lorna, 31

Fashion Designer

This feels like it’s been totally made from me and understands what I do and don’t know

Lorna, 31

Fashion Designer

Bright yellow tote bag with the text "Next stop: somewhere sunny" and a Penny logo
Bright yellow tote bag with the text "Next stop: somewhere sunny" and a Penny logo
Bright yellow tote bag with the text "Next stop: somewhere sunny" and a Penny logo
Hand holding a smartphone displaying the Penny app's recommendation for a Zurich Standard PRSA plan.
Hand holding a smartphone displaying the Penny app's recommendation for a Zurich Standard PRSA plan.
Hand holding a smartphone displaying the Penny app's recommendation for a Zurich Standard PRSA plan.

I totally get this as a 44 year old woman, I have no view where to get a pension or who to talk to about it

Charlotte, 44

Company Director

I totally get this as a 44 year old woman, I have no view where to get a pension or who to talk to about it

Charlotte, 44

Company Director

I totally get this as a 44 year old woman, I have no view where to get a pension or who to talk to about it

Charlotte, 44

Company Director

A woman in a denim shirt drinking water while sitting at a desk.
A woman in a denim shirt drinking water while sitting at a desk.
A woman in a denim shirt drinking water while sitting at a desk.

Pensions always felt like something ‘future me’ had to deal with. Then Penny came along and made it ridiculously simple. Now I actually get where my money’s going — and I’m feeling smug about it.

Jenny, 38

Marketing Consultant

Pensions always felt like something ‘future me’ had to deal with. Then Penny came along and made it ridiculously simple. Now I actually get where my money’s going — and I’m feeling smug about it.

Jenny, 38

Marketing Consultant

Pensions always felt like something ‘future me’ had to deal with. Then Penny came along and made it ridiculously simple. Now I actually get where my money’s going — and I’m feeling smug about it.

Jenny, 38

Marketing Consultant

Ready? Let’s
make it happen.

We value you.
Literally.

Your pension should work for you. So let’s make it happen.
A Penny advisor is waiting to give you straight answers and to get you started.

Or if you’re *really* into pensions

The Penny Story

Good decisions start with good information.
Our Knowledge page breaks down pensions in a way that actually makes sense — so you can plan for a better future.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.