We believe women
deserve better.

Years of research have shaped our understanding of what women need for financial security. But why?
Like all good stories, ours begins with a heroine.

The Penny Story

Inspired by Penelope from Homer’s Odyssey, who wove her fate with wisdom and patience yet lacked financial control, we see parallels to women today. These challenges are timeless — but together, we can rewrite the future.

Our founder Lesley never planned to start a revolution in retirement planning. But when her aunt retired, she saw something she couldn’t ignore.

Her aunt — wise, patient, and fiercely independent — spent her life working hard, raising her family. But when retirement came, the numbers didn’t add up. Her pension barely covered her basic needs.

Lesley’s aunt wasn’t alone. Across the world, women retire with less — 40% less than men to be exact (you read that right). Lifetimes of career breaks, wage gaps and caregiving leaving gaping holes in pension contributions; and longer lifespans stretching already thin resources.

Lesley knew women deserved better. So she built Penny — a pension designed to give women the security, independence, and financial freedom they’ve always deserved.

Classical engraving depicting a group of figures, including a seated woman at a loom.

Penelope And Her Suitors is a drawing by Mary Evans Picture Library

Our Purpose

At Penny, everything we do comes back to our purpose: building women’s economic power. Because when women have financial freedom, everything changes — for them, and for the people around them.

Our Mission

To ensure women understand the threat of poverty in retirement and give them the tools to prevent it by re-designing how private pensions are bought by women.

Penny is proud to be a certified B Corp

We are incredibly proud to share that we are now officially a Certified B Corporation - and the first insurance intermediary in Ireland to achieve this.

This milestone confirms what our people, shareholders, partners and customers already know - Penny is here to create lasting value and positive impact on the world.

Lesley Tully, CEO

Our Values

01

Pioneering

We’re not afraid to challenge the status quo. We lead with curiosity and courage, constantly exploring new ways to better serve and support women.

02

Win together

We succeed when women succeed. Collaboration and partnership drive us, and we celebrate every step forward, together.

03

Open

We believe in transparency and sharing knowledge freely. We listen, learn, and create an open dialogue that builds trust and understanding.

04

Straight-talking

We cut through the jargon with clear, honest communication. You’ll always get the facts, with integrity and transparency at every step.

Team

We’re a diverse group of innovators, educators, and financial experts, bringing together a wide range of experiences and perspectives. We’re passionate about reshaping financial services to meet the needs of women. We’re here to make pensions (and money) work harder for you.

Black and white photo of Penny Founder & CEO, Lesley Tully

Lesley Tully

Founder & CEO

Black and white photo of Chief Strategy & Brand Officer, Dr. Helen Marks

Dr. Helen Marks

Chief Strategy and Brand Officer

Black and white photo of Head of Womens Wealth, Jane Ryan

Jane Ryan

Head of Womens Wealth

Our Partners

Our Partners

Logo - Nimbus Research Center
Logo - Scale Ireland
Logo - Institute Designers Ireland Proud Member
Logo - Brokers Ireland
Logo - Women's Aid

We value you.
Literally.

And you should too.
Sign up for Penny now so we can get going.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.