We believe women
deserve better.

The financial system's most powerful tools weren't designed for women's timelines. Penny was built to change that.

Built from inside the system

Penny came from a simple insight: that the most powerful financial instruments work less hard for those carrying the most.

  • Before Penny, our founder Lesley Tully spent five years inside one of Ireland's biggest banks –– long enough to see how wealth really gets built. Not through income or discipline, but through structures: pensions, tax relief, compounding. Tools that quietly turn time into wealth in the background.

  • The problem is they all depend on uninterrupted time in the system –– the one thing women are least likely to have.

  • Career breaks, part-time work, caregiving, starting businesses later all create gaps the system was never designed to handle. And because of it, women retire with 30–40% less than men on average. Not because they aren’t thinking about their future, because nobody designed financial products around how they actually live.

  • Penny was built to change that with private, portable pensions that move with women through every stage of life.

Penny came from a simple insight: that the most powerful financial instruments work less hard for those carrying the most.


Before Penny, our founder Lesley Tully spent five years inside one of Ireland's biggest banks –– long enough to see how wealth really gets built. Not through income or discipline, but through structures: pensions, tax relief, compounding. Tools that quietly turn time into wealth in the background.


The problem is they all depend on uninterrupted time in the system –– the one thing women are least likely to have.


Career breaks, part-time work, caregiving, starting businesses later all create gaps the system was never designed to handle. And because of it, women retire with 30–40% less than men on average. Not because they aren’t thinking about their future, because nobody designed financial products around how they actually live.


Penny was built to change that with private, portable pensions that move with women through every stage of life.

Classical engraving depicting a group of figures, including a seated woman at a loom.

Penelope And Her Suitors is a drawing by Mary Evans Picture Library

Our Purpose

At Penny, everything we do comes back to our purpose: giving women the playbook to turn time into their greatest asset.

Our Mission

To redesign financial products around women's timelines –– so their money finally works as hard as they do.

Penny is proud to be a certified B Corp

We are proud to share that we are now officially a Certified B Corporation –– and the first insurance intermediary in Ireland to achieve this.


This milestone confirms what our people, shareholders, partners and customers already know - Penny is here to create lasting value and positive impact on the world.


Lesley Tully, Founder & CEO

Our Values

01

Invested in your win

We've been inside the system long enough to know how it works – and who it's designed to serve. Everything we've learned, we put to work for you.

02

Even playing field

We meet you where you are, regardless of your background or experience. We refuse to overcomplicate, hide behind jargon, or play the blame game.

03

03

Sweat the small stuff

Every detail – from how we communicate to how our product feels – is deliberate. Because in an industry built on confusion, clarity takes work.

04

04

For the long run

For the long run

We don't cut corners or chase trends. The problem we're solving has been ignored for decades – and we’re here to do things right.

We don't cut corners or chase trends. The problem we're solving has been ignored for decades – and we’re here to do things right.

Team

We're a team of women who got inside the financial system –– and saw who it was leaving behind. From financial planners to product designers, every person at Penny is here because women have waited long enough.

Black and white photo of Penny Founder & CEO, Lesley Tully

Lesley Tully

Founder & CEO

Black and white photo of Chief Strategy & Brand Officer, Dr. Helen Marks

Dr. Helen Marks

Chief Strategy and Brand Officer

Black and white photo of Head of Womens Wealth, Jane Ryan

Jane Ryan

Head of Womens Wealth

Our Partners

Our Partners

Logo - Nimbus Research Center
Logo - Scale Ireland
Logo - Institute Designers Ireland Proud Member
Logo - Brokers Ireland
Logo - Women's Aid

Your future shouldn't wait.

Start playing the long game with Penny today.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.