The pension
your team
deserves

The pension our team deserves

Penny pension is affordable, agile, and ambitious. Just like your business. Sounds like a match made in heaven, right?

Woman in a suit eating a salad while using a smartphone at a sleek black desk.
Woman in a suit eating a salad while using a smartphone at a sleek black desk.

What we do

Penny makes workplace pensions easier — for you and your team. It’s clear, inclusive, and created with the needs of women in mind.

Pension contributions summary showing total of €12,452.21, split into company and employee parts

We handle the heavy lifting

No admin and less stress. We take care of setup and management for your employees, so you can focus on running your business.

A line graph comparing AUTO-EN and Penny pension growth, reaching €505,945 and €229,975 respectively.

Saving that fits

Employees can start from just €1 a day — making it easy to keep saving, even when money’s tight. And as they save, they can build the knowledge and confidence to shape their financial future.

Payroll details card showing employer as Estee Lauder, salary €85,000, and plan entry date 06 May 2025

You're in control

Seamlessly integrates the payroll, gives you control over costs, and offers flexible contributions for both you and your staff. A win-win solution that works on your terms.

Who Penny is built for

Whether you’re self-employed or leading a team, Penny takes the stress out of pensions — keeping things clear, quick, and built around your business.

Sole traders

SMEs

Company directors

Accountants

Pensions often get pushed aside when you’re building a business on your own. Penny keeps it simple — helping you get started, stay protected, and put something solid in place for the future, without slowing your momentum.

Sole traders

Pensions often get pushed aside when you’re building a business on your own. Penny keeps it simple — helping you get started, stay protected, and put something solid in place for the future, without slowing your momentum.

Auto-enrolment is coming.
But, is it right for your business?

Auto-enrolment is coming. But, is it right for your business?

Auto-En

Penny

500K

400K

300K

200K

100K

0

499,000

499,000

190,000

190,000

2025

2027

2029

2031

2033

2035

Auto-En

Penny

500K

400K

300K

200K

100K

0

499,000

499,000

190,000

190,000

2025

2027

2029

2031

2033

2035

Auto-En

Penny

500K

400K

300K

200K

100K

0

499,000

499,000

190,000

190,000

2025

2027

2029

2031

2033

2035

Auto-enrolment will work well for some businesses — but it won’t suit everyone. Over time, it could cost more than a private scheme like Penny, with extra admin, payroll setup, and penalties if things go wrong.

We can put together as simple cost comparison so you can see the difference for your business. Our FAQs cover more of what you need to know — and a Penny advisor can talk you through the rest.

Easy as one,
two, Penny

Setting up your workplace pension is easy — just follow these steps and we’ll handle the rest.

Penny interface prompting users to book a call with their advisor or start the application process.

Step 01

Talk to a Penny Advisor

Book a free 30-minute call to explore the best pension options for your business — no pressure, just really good advice.

Recommendation summary for enrolling staff in a Standard PRSA pension, showing frequency and start date.

Step 02

Get your plan

We’ll provide a breakdown of costs, benefits, and contribution rates to help you find the perfect fit.

Pension details for Master Trust (Zurich) and advisor info from Penny Life. Staff member list below.

Step 03

It’s a deal

Once you decide, we handle everything with our 100% digital onboarding for you and your team.

Our impact,
in their words

Person carrying a white tote bag with the word "Finally" printed on it.
Person carrying a white tote bag with the word "Finally" printed on it.

Pensions have never been an easy sell to employees — until Penny. The platform’s clarity and simplicity mean our team actually engages with their retirement savings. That’s a win for everyone.

CEO

Growth Stage SAAS Company

Pensions have never been an easy sell to employees — until Penny. The platform’s clarity and simplicity mean our team actually engages with their retirement savings. That’s a win for everyone.

CEO

Growth Stage SAAS Company

Pensions have never been an easy sell to employees — until Penny. The platform’s clarity and simplicity mean our team actually engages with their retirement savings. That’s a win for everyone.

CEO

Growth Stage SAAS Company

Hand holding a smartphone displaying the Penny app's recommendation for a Zurich Standard PRSA plan.
Hand holding a smartphone displaying the Penny app's recommendation for a Zurich Standard PRSA plan.

Managing pensions used to feel like deciphering ancient scripts — until we found Penny. Now, onboarding staff is a breeze, and our employees actually understand their pensions. Game-changer!

Finance Director

E-Commerce brand

Managing pensions used to feel like deciphering ancient scripts — until we found Penny. Now, onboarding staff is a breeze, and our employees actually understand their pensions. Game-changer!

Finance Director

E-Commerce brand

Managing pensions used to feel like deciphering ancient scripts — until we found Penny. Now, onboarding staff is a breeze, and our employees actually understand their pensions. Game-changer!

Finance Director

E-Commerce brand

We switched to Penny because we needed something that made sense for our business. No nonsense, no hidden fees — just a solid, scalable pension solution that works. It’s like pensions finally caught up with the real world.

Head of People

Digital Agency

We switched to Penny because we needed something that made sense for our business. No nonsense, no hidden fees — just a solid, scalable pension solution that works. It’s like pensions finally caught up with the real world.

Head of People

Digital Agency

We switched to Penny because we needed something that made sense for our business. No nonsense, no hidden fees — just a solid, scalable pension solution that works. It’s like pensions finally caught up with the real world.

Head of People

Digital Agency

Joyful businesswoman celebrating at a desk with arms raised, sitting back in a modern office chair.
Joyful businesswoman celebrating at a desk with arms raised, sitting back in a modern office chair.

Penny has completely transformed how we handle pensions for our employees. Our team loves it, and so do we!

Managing Director

Architectural Practice

Penny has completely transformed how we handle pensions for our employees. Our team loves it, and so do we!

Managing Director

Architectural Practice

Penny has completely transformed how we handle pensions for our employees. Our team loves it, and so do we!

Managing Director

Architectural Practice

We value you.
Literally.

And you should too.
Sign up for Penny now so we can get going.

The Penny Story

Or if you’re into reading (who isn’t), read up on why Penny is changing the game.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.

Penny Life trading as This is Penny is regulated by the Central Bank of Ireland

© 2025, Penny Life. All Rights Reserved.